Washington, D.C. (Sept. 12, 2016) – Today, the Better World Campaign is launching a non-partisan social media campaign aimed at younger voters, urging them to vote in the upcoming election and share with their peers the importance of heading to the polls. Data shows that millennials are now tied with Baby Boomers as the biggest voting bloc in the country, but only 20 percent of millennials actually cast a ballot in the 2014 election. The new campaign is aimed at globally-minded young Americans who recognize the important role the U.S. plays in shaping the world’s future.

“The United States is a tremendous force for good in addressing global challenges that concern millennials, and continued American leadership on the global stage remains vital,” said Peter Yeo, vice president at the United Nations Foundation and president of the Better World Campaign. “Whether it’s climate action, eradicating extreme poverty, or fighting for equality, the next U.S. President will shape the collective legacy of the millennial generation.”

The non-partisan campaign is titled “Vote Like the World Depends on It” and focuses on six global issues:

  •     U.S. Leadership in the World
  •     Climate Action
  •     Empowering Girls and Women
  •     Fighting Extreme Poverty
  •     Peace and Justice
  •     Children’s Health

Millennials across the country will be encouraged to spread the message via Facebook, Instagram, and Twitter. Campaign materials promote the hashtag #VoteFTW which stands for “Vote for the World,” in a play on the popular expression “FTW” or “For the Win.”

Campaign materials are free to use and share and can be found online at: VoteFTW.org.

About the Better World Campaign

The Better World Campaign works to foster a strong relationship between the U.S. and the UN to promote core American interests and build a more secure, prosperous, and healthy world. The Better World Campaign engages policymakers, the media, and the American public alike to increase awareness of the critical role played by the UN in world affairs and the importance of constructive U.S.-UN relations.

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Media Contact:

Erika Briceno Howard | ebriceno@betterworldcampaign.org | 202-864-5156